By mediachic
Not too many of us have time to hang out for hours on social media, on Facebook, posting, creating, trying to get the customer lined up with our creative products and services, but it is a necessary evil.
Like any other brick and mortar buying experience, readers are not going to beat a path to your website doorstep when there are about a half billion of websites active in the U.S. alone.
The key is to keep the book, product, videos, and website in front of the consumer.
Focusing on Efficiency & Strategic Visibility (Beyond Constant Posting)
Instead of constantly cranking out new posts, shift your focus to creating high-value content, helpful guides, rich product descriptions, or videos to educate and inspire. It’s not about writing a book a day, but keep rotating featured titles, repurpose and reshare. Your content continues to do its job long after it’s published.
The goal isn’t to keep them glued on your product, but consistently show up in front of their attention small pockets of time. Short-form videos, punched up graphics, quick tips, and clean captions come in handy. It’s not a full course meal every time, it’s the snacks that keep them coming back.
Amplify. Smart strategies like relevant hashtags, cross-promoting across platforms, and links back to your content from email signatures give your content more reach. Most importantly, nurture your email list, it gives you direct access to the people who want to hear from you. Think of your website as a trendy shop in a busy mall. Post the right signs—on social media, in email, wherever your audience hangs out, to help them find your door.
Social media is not your storefront, it’s your billboard. Every post, story, or pin should lead them back to your offer. Make each snack tempting enough to spark curiosity and action.
Pro Tip: Instead of scrambling, batch your content. Block out time regularly, once a week or once a month, to plan, create, and schedule updates. Respond to comments, ask thoughtful questions, and participate where your voice matters. Get your systems in place that keep on working, and remember, quality beats quantity every time.
